Customer loyalty programs are supposed to, well, benefit loyal customers. However, it would appear that some companies have launched customer loyalty programs just to look like one of the good guys, yet their loyalty program […]
If your customers are satisfied, then customer loyalty can also be added to the equation. And gaining loyal customers is what it’s all about. If you are having problems with customer loyalty or are just […]
Customer engagement is all the rage nowadays — and there are a ton of facts that help support why it is so important. Whether you are running an online business or work at a checkout […]
Customer loyalty programs are everywhere nowadays. Your favorite retail stores have them, your friends’ favorite retail stores have them, everyone’s favorite retail stores have them, or that is at least how it seems. While plenty […]
B2B marketing automation software is a powerful tool which has definitely changed the marketers approach. At the same time, there are not as many tools with which B2C marketers can use for their daily tasks. […]
So you’re a business, and at some point, whether you’ve already started or haven’t yet, you want to know who your customers are. While it’s good to know what your customer base looks like overall, […]
In 2015, Millennials became not only the largest generation in the US, but also the largest generation in the American workforce. Millennials are the first generation to grow up in the digital era and such, […]
If you’re an omnichannel retailer you have the difficulty of maintaining your customers who either shop primarily digitally, in-store, or a mixture of both. With a customer loyalty program like SailPlay, you have the ability to create a consistent presence for customers no matter how they shop.
Omnichannel retail has many definitions, but the common thread is a shopping experience that flows effortlessly from one sales platform to another, and from one session to another. That means that your customers could seamlessly […]
Gamification is one of the most interesting things that has occurred in various fields from HR to Customer Relationship Management since people have begun selling goods over the Internet. This new approach opened a new […]
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