Companies will do anything to get their employees more involved. This isn’t necessarily a bad thing, though, and this is also where gamification comes in. After all, gamification could lead to people achieving their goals, […]
Customer loyalty programs are everywhere nowadays. Your favorite retail stores have them, your friends’ favorite retail stores have them, everyone’s favorite retail stores have them, or that is at least how it seems. While plenty […]
B2B marketing automation software is a powerful tool which has definitely changed the marketers approach. At the same time, there are not as many tools with which B2C marketers can use for their daily tasks. […]
As a business owner or someone on the marketing team, you know that you want to start a customer loyalty program for your organization, but where do you start? The task can seem daunting, and […]
So you’re a business, and at some point, whether you’ve already started or haven’t yet, you want to know who your customers are. While it’s good to know what your customer base looks like overall, […]
In 2015, Millennials became not only the largest generation in the US, but also the largest generation in the American workforce. Millennials are the first generation to grow up in the digital era and such, […]
If you’re an omnichannel retailer you have the difficulty of maintaining your customers who either shop primarily digitally, in-store, or a mixture of both. With a customer loyalty program like SailPlay, you have the ability to create a consistent presence for customers no matter how they shop.