You must be wondering, what is wrong with us after reading the title. How do video games even relate with my business, let alone my customer loyalty program? Well before you stop reading, let me […]
Over the past several years we all kept hearing about Big Data and how it was going to revolutionize marketing. I guess the best kept secret was how do we use all this data. Yeah, […]
Many businesses reward their customers with points, referred to as “Bonus Points” here at SailPlay, for their customer loyalty programs. Bonus points can be earned through various methods (ex. purchases, social media activity, and etc.) […]
Ding… Ding… Ding…Ding… You’ve Got a TON of Mail. The discount promotion e-mails from all your loyalty programs never seem to stop. But they never really seem to be what you’re interested in. Yea, it’s […]
During the last few years “omnichannel strategy” has transformed from a trendy new word to a common, widely known term. Since 2010, marketers all over the world have been trying to adjust their marketing strategies […]
Customer loyalty programs are supposed to, well, benefit loyal customers. However, it would appear that some companies have launched customer loyalty programs just to look like one of the good guys, yet their loyalty program […]
If your customers are satisfied, then customer loyalty can also be added to the equation. And gaining loyal customers is what it’s all about. If you are having problems with customer loyalty or are just […]
