It’s All About You in 2017
Ding… Ding… Ding…Ding… You’ve Got a TON of Mail. The discount promotion e-mails from all your loyalty programs never seem to stop. But they never really seem to be what you’re interested in. Yea, it’s […]
Loyalty
How To Improve Your OmniChannel Strategy with Proper Analytical Tools (Using ML/AI and Markov Chains to Improve Customer’s Journey)
During the last few years “omnichannel strategy” has transformed from a trendy new word to a common, widely known term. Since 2010, marketers all over the world have been trying to adjust their marketing strategies […]
Bad Examples Of Customer Loyalty Programs
Customer loyalty programs are supposed to, well, benefit loyal customers. However, it would appear that some companies have launched customer loyalty programs just to look like one of the good guys, yet their loyalty program […]
Ways To Increase Customer Loyalty
If your customers are satisfied, then customer loyalty can also be added to the equation. And gaining loyal customers is what it’s all about. If you are having problems with customer loyalty or are just […]
The Pros And Cons Of Gamification
Companies will do anything to get their employees more involved. This isn’t necessarily a bad thing, though, and this is also where gamification comes in. After all, gamification could lead to people achieving their goals, […]
Myths About Customer Loyalty Programs
Customer loyalty programs are everywhere nowadays. Your favorite retail stores have them, your friends’ favorite retail stores have them, everyone’s favorite retail stores have them, or that is at least how it seems. While plenty […]
How to Fit Marketing Automation Software for B2C Companies
B2B marketing automation software is a powerful tool which has definitely changed the marketers approach. At the same time, there are not as many tools with which B2C marketers can use for their daily tasks. […]
Great Examples of Customer Loyalty Programs
As a business owner or someone on the marketing team, you know that you want to start a customer loyalty program for your organization, but where do you start? The task can seem daunting, and […]
Tag, the Customer Is It.
So you’re a business, and at some point, whether you’ve already started or haven’t yet, you want to know who your customers are. While it’s good to know what your customer base looks like overall, […]
Why Millennials Are the Most Important Generation For Your Sales and Marketing Strategy
In 2015, Millennials became not only the largest generation in the US, but also the largest generation in the American workforce. Millennials are the first generation to grow up in the digital era and such, […]
