Over the past several years we all kept hearing about Big Data and how it was going to revolutionize marketing. I guess the best kept secret was how do we use all this data. Yeah, […]
During the last few years “omnichannel strategy” has transformed from a trendy new word to a common, widely known term. Since 2010, marketers all over the world have been trying to adjust their marketing strategies […]
In 2015, Millennials became not only the largest generation in the US, but also the largest generation in the American workforce. Millennials are the first generation to grow up in the digital era and such, […]
Gamification is one of the most interesting things that has occurred in various fields from HR to Customer Relationship Management since people have begun selling goods over the Internet. This new approach opened a new […]
Let’s assume you are (as a customer) looking for a restaurant to order a pizza. What kind of information do you need to choose a restaurant for the first time? In most cases your choice […]
