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Author: yakov.filippenko

How To Improve Your OmniChannel Strategy with Proper Analytical Tools (Using ML/AI and Markov Chains to Improve Customer’s Journey)

  • by yakov.filippenko
  • Posted on October 2, 2016October 5, 2016
  • Analytics

During the last few years “omnichannel strategy” has transformed from a trendy new word to a common, widely known term. Since 2010, marketers all over the world have been trying to adjust their marketing strategies […]

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Why Millennials Are the Most Important Generation For Your Sales and Marketing Strategy

  • by yakov.filippenko
  • Posted on March 14, 2016April 8, 2016
  • Analytics

In 2015, Millennials became not only the largest generation in the US, but also the largest generation in the American workforce. Millennials are the first generation to grow up in the digital era and such, […]

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Why Omnichannel Loyalty Programs are so Important and How to Implement Them

  • by yakov.filippenko
  • Posted on February 16, 2016February 16, 2016
  • Loyalty

Omnichannel retail has many definitions, but the common thread is a shopping experience that flows effortlessly from one sales platform to another, and from one session to another. That means that your customers could seamlessly […]

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Gamification: 5 Tips How To Gamify Your Customers Experience

  • by yakov.filippenko
  • Posted on January 27, 2016January 27, 2016
  • Analytics

Gamification is one of the most interesting things that has occurred in various fields from HR to Customer Relationship Management since people have begun selling goods over the Internet. This new approach opened a new […]

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Loyalty Program as a Source for Your Business Growth

  • by yakov.filippenko
  • Posted on December 15, 2015December 19, 2015
  • Analytics

Let’s assume you are (as a customer) looking for a restaurant to order a pizza. What kind of information do you need to choose a restaurant for the first time? In most cases your choice […]

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Recent Posts

  • Our 2018 Key Trend: Monetizing off Personalization December 21, 2017
  • Combining Customer Loyalty With Your Communication Plan December 5, 2017
  • Platform Updates: New Filters, Quests & More November 13, 2017
  • Why An Omni-Channel Customer Loyalty Program Can Change Your Business? October 13, 2017
  • Tips To Create a Winning Loyalty Program For Your Dispensary October 5, 2017

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