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Author: dgfreedman

Bad Examples Of Customer Loyalty Programs

  • by dgfreedman
  • Posted on July 21, 2016
  • Loyalty

Customer loyalty programs are supposed to, well, benefit loyal customers. However, it would appear that some companies have launched customer loyalty programs just to look like one of the good guys, yet their loyalty program […]

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Ways To Increase Customer Loyalty

  • by dgfreedman
  • Posted on July 18, 2016July 18, 2016
  • Loyalty

If your customers are satisfied, then customer loyalty can also be added to the equation. And gaining loyal customers is what it’s all about. If you are having problems with customer loyalty or are just […]

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Ways To Increase Customer Engagement At The Checkout Counter

  • by dgfreedman
  • Posted on July 15, 2016
  • General

Customer engagement is all the rage nowadays — and there are a ton of facts that help support why it is so important. Whether you are running an online business or work at a checkout […]

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The Pros And Cons Of Gamification

  • by dgfreedman
  • Posted on July 6, 2016
  • Loyalty

Companies will do anything to get their employees more involved. This isn’t necessarily a bad thing, though, and this is also where gamification comes in. After all, gamification could lead to people achieving their goals, […]

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Myths About Customer Loyalty Programs

  • by dgfreedman
  • Posted on June 6, 2016
  • Loyalty

Customer loyalty programs are everywhere nowadays. Your favorite retail stores have them, your friends’ favorite retail stores have them, everyone’s favorite retail stores have them, or that is at least how it seems. While plenty […]

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How to Fit Marketing Automation Software for B2C Companies

  • by dgfreedman
  • Posted on May 25, 2016
  • Loyalty

B2B marketing automation software is a powerful tool which has definitely changed the marketers approach. At the same time, there are not as many tools with which B2C marketers can use for their daily tasks. […]

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Great Examples of Customer Loyalty Programs

  • by dgfreedman
  • Posted on May 18, 2016May 18, 2016
  • Loyalty

As a business owner or someone on the marketing team, you know that you want to start a customer loyalty program for your organization, but where do you start? The task can seem daunting, and […]

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Tag, the Customer Is It.

  • by dgfreedman
  • Posted on May 4, 2016May 4, 2016
  • General

So you’re a business, and at some point, whether you’ve already started or haven’t yet, you want to know who your customers are. While it’s good to know what your customer base looks like overall, […]

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Why Your Customer Loyalty Program Can Become Your Most Effective Marketing Tool

  • by dgfreedman
  • Posted on February 23, 2016February 23, 2016
  • Loyalty

If you’re an omnichannel retailer you have the difficulty of maintaining your customers who either shop primarily digitally, in-store, or a mixture of both. With a customer loyalty program like SailPlay, you have the ability to create a consistent presence for customers no matter how they shop.

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4 Ways to Reward Customer Loyalty

  • by dgfreedman
  • Posted on February 5, 2016February 5, 2016
  • General

Your company decided to begin implementing a customer loyalty program for your business, and you’re wondering what now. How will your company reward your customers for purchasing your products or using your services? The most […]

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Recent Posts

  • Our 2018 Key Trend: Monetizing off Personalization December 21, 2017
  • Combining Customer Loyalty With Your Communication Plan December 5, 2017
  • Platform Updates: New Filters, Quests & More November 13, 2017
  • Why An Omni-Channel Customer Loyalty Program Can Change Your Business? October 13, 2017
  • Tips To Create a Winning Loyalty Program For Your Dispensary October 5, 2017

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