It’s All About You in 2017

Ding… Ding… Ding…Ding… You’ve Got a TON of Mail. The discount promotion e-mails from all your loyalty programs never seem to stop. But they never really seem to be what you’re interested in. Yea, it’s great to get discounts for shoes… but platform shoes? When was the last time you did the disco?

That’s the problem that exists with today’s loyalty programs. Companies are just sending out mass e-mails to their database without thinking about each customers needs. The problem is they don’t get why we signed up for their loyalty programs in the first. We only want information and discounts about products that we are interested in.

We are in 2017 and it’s madness that companies can’t figure this out. There has to be a solution!

As you can tell from first few paragraphs, a personalized shopping experience is one of the major trends in 2017. Customers don’t want the same old random discount emails or texts; they just want to be sent information for what they care about. And they are willing to pay extra for it too. According to Right Now, 86% of consumers are willing to pay up to 25% more for a better customer experience.

So companies will need to start doing their homework on their customers, across all areas of their business. Companies will need to look into each customers purchase history, social media actions, likes and dislikes to truly understand what they are looking for.

Companies who succeed with a personalized shopping experience will motivate their customers to stick with them for the long-term and deepen their relationship. And for companies that still don’t believe that personalized loyalty programs will make a difference or that it doesn’t matter, take a look at the 2 stats below.

Companies that increased spend on customer loyalty programs in the last 3 years have a 200% higher chance of increasing their market share. – According to Forbes Insights/Sailthru

By 2020, customer experience will overtake product and price as the key brand differentiator. – According to Walker Info

The proof is in the statistics. Companies now need to find a solution that can help create a personalized shopping experience. Now that is where SailPlay Loyalty comes to the rescue.

SailPlay Loyalty provides companies with an all-in-one system to easily build out their own loyalty program. With SailPlay, companies can customize their program, manage their customers, activities, points and rewards. Plus create automated, customized marketing campaigns to keep your customers coming back for more. And group your customers into specific groups to push promotion campaigns, rewards and product information to the right customers.

For a more complete list of SailPlay Loyalty benefits, see the list below.

  1. A flexible bonus point system allows for customized bonus points to be distributed per action.
  2. A built-in CRM system to track your full list of customers and their actions.
  3. Set-up automatic triggered campaigns for specific promotions dependent on each customers actions.
  4. Group your customers based on special criteria to create various statuses.
  5. Reward customers for their actions through points or gifts based on their specific status.

And if you are interested in learning more about SailPlay Loyalty or for a free demo, please visit us at:



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