How to Optimize your Automated Marketing

Optimizing your automated marketing is a great way to consistently stay in touch with your customer base without taking up a ton of your time in doing so. Marketing automation can consist of several variables, but most commonly, it involves a software that utilizes a CRM in order to send out emails and sms messages. Below we’ve listed 5 key points to keep in mind when it comes to creating as successful of a marketing automation strategy as possible.

Goals

When creating your marketing automation strategy it’s important to keep in mind what goals you would like to accomplish with it. Are you looking to promote a specific product or limited time promotion? Are you looking to just keep in touch with your customers on special occasions like holidays, or do you want to consistently stay in front of them on a weekly basis? These are all important questions to ask yourself because the tools you use can change greatly depending on your needs.

Data

Data is extremely important for your marketing automation campaign. Data ranges all the way from how many times your emails were opened, to how many bounce backs your receive, all the way to qualitative data such as names and genders. The reason why all of this information is important is because it allows you to adjust your strategy to not only streamline the process, but also tailor it towards specific audiences within your customer base as well.

Experimentation

While data can help you streamline and tailor your process, experimentation is the only way you’ll truly be able to understand what works and what doesn’t work. Experimentation is also a great way to gather data in the process. Just remember when it comes to experimentation, if it doesn’t work don’t be upset, just change it and you’ll find the way.

Creativity

When you write the content of your emails and sms messages, as well as whatever other processes that you automate as well you want to make sure that the copywriting is catchy. You have a very short period of time to get your point across, and get the customer excited about what you have to say. Using creative wording and humor are two great ways of accomplishing this task.

Analysis

Analysis is highly important when it comes to determining the overall effectiveness of your campaign, and that comes with taking a step back either once a week or once a month to look at your goals, data, and copywriting to determine if you’re going down the right path or if you need to adjust. Using automated marketing software such as SailPlay allows you to easily accomplish this task.

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