There is a constant battle that occurs daily in whichever market your business exists in. This battle is for the consciousness of your potential customer base. Whether your business is brick and mortar or solely online you’re always fighting your competitors for market share, which is why we’ve put a list together of 5 ways you can separate your business from the pack.
Managing profiles on popular social media websites is one of the easiest and cheapest ways to consistently get in front of your customer base. Americans on average spend 28% of their time on social media sites daily. If you’re able to get customers to follow your profile, you can then easily update them with new specials, promotions, or products at anytime.
Automated Marketing gives you the ability to automate the process of reaching out to your customers via email, sms, etc. Using an automated marketing strategy doesn’t take a ton of time to maintain, but it will allow you to create consistent touch points with either past or potential future customers who have shown interest in your products and services. There’s a large amount of automated marketing software available on the market today, one of which being SailPlay’s Sender feature.
Customer Loyalty Programs
Customer Loyalty Programs are a great way to create and manage incentives and awards that your customers receive for buying your products. Customer Loyalty programs can increase your order frequency by 31% and can even increase your overall revenue from 25% to 50%.
Community outreach can be considered to consist of activities ranging from participating to charity events all the way to sponsoring local athletic teams. Not only will participating in those sort of activities make you feel good, but it also helps associate your business as a positive part of the local community as well as help repeatedly place your logo in front of potential customers.
Writing a blog for your business is great for two reasons in particular. The first being that it’s a great way to increase your SEO and drive revenue to your website, and the second being that blogs are also a great way to establish yourself as an expert within your field. Whether it’s about food, furniture, music, etc. Customers want to feel as if though they’re utilizing an expert, and in turn purchasing quality goods and services.